The covid-19 pandemic forced companies to pivot into online shopping experiences and this revolutionized the live shopping experience from the previous generations’ QVC conceptualization. Shopping on social media is expected to triple the growth of traditional e-commerce by 2025 and reach well over a trillion dollars by 2025. Millennials and Gen Z will be over three-fifths of the clientele as well. This shapes how over a quarter of young adults will expect to shop directly through their social media in the upcoming year. To capitalize, brands like Snapchat and Pinterest are rushing to innovate in VR and AR in order to create new experiences. Gen Z and millennials lean heavily on social media and the influencers that dominate it to determine trends and find inspiration. Brands should merge content and commerce to stay relevant in the influencer age.
