Amazon’s full service DSP was launched in 2018, but how does it stack up to competitors in similar space like The Trade Desk or DV360? Hands down one of the biggest advantages to Amazon’s DSP is the wealth of internal data it has on its shoppers, and it’s exclusive to Amazon, IMDBTV, and Twitch. Additionally, its ease of use is an advantage particularly when leveraging across these platforms. Finally it provides a wonderful lane for those looking to promote on Prime Video. Its biggest weak spots are the product ideas are unique to products and not sellers which causes complications. Advertising off Amazon also has its hiccups as tracking pixels lack the robustness of other platforms. While a relatively young DSP, it is great for Amazon hosted avenues, but for advertisers outside Amazon there may be better DSPs.
