Marriott International, which operates more than 30 brands worldwide, including iconic properties such as The Ritz-Carlton, St. Regis, Bulgari Hotels, and others, is launching the first global omnichannel media network for the hospitality industry.
Marriott Media Network enables advertisers to offer curated experiences to millions of travelers. By utilizing an industry-leading unified stack advertising platform developed exclusively for Marriott by Yahoo, the new solution will provide travelers and guests with curated content throughout every touchpoint in the Marriott travel journey.
Ad placement will be based on guest travel patterns, from business to leisure, allowing brands to target a more specific customer segment. Marriott’s media network will enable advertisers to create curated content aligned with Marriott’s 30 brands, such as promoting different content for W hotel line versus the Courtyard by Marriott properties. Yahoo’s technology will provide a shoppable platform for advertising inventory by matching anonymous customer data with advertiser information.
Initially, Marriott’s Media Network will launch in the U.S. and Canada before expanding globally.
Through recommendations for relevant products and services throughout the trip, travelers and visitors will be able to make smarter purchases and enjoy a more fulfilling travel experience.
