To streamline the buying and launching of advertising creative, Atedra, a leading global provider of digital advertising solutions based in Toronto, has announced the launch of Adstanding, an independent spinoff company dedicated exclusively to redefining Over-The-Top (OTT) advertising. The boutique, demand-side programmatic platform will initially focus on DOOH.
Adstanding’s brand new self-service application offers brands, media buyers, and inventory providers a unique platform for planning and purchasing DOOH. Adstanding’s platform enables advertisers to reach a network of 250,000 digital screens across 30 different environments and generate up to 42 billion impressions per month. In North America, the company will launch with partnerships with major OOH media owners and programmatic platform providers.
With programmatic DOOH, brands can engage audiences at scale with dynamic, contextually relevant content. With Adstanding’s self-service features, advertisers of all levels can book a campaign with just a few clicks.
At launch, Adstanding offers digital inventory located in North America. Currently, the company is expanding its internal team, establishing a presence in multiple markets, and expanding its marketing platform to include additional marketing channels, including Connected Television advertising, for which it has already integrated many premium sources and is actively seeking additional ones.
