Day: May 4, 2022
NBCUniversal has a Programmatic Portal for Peacock
Netflix has dropped 200,000 monthly users and its plans to launch ads could be even more detrimental, but many other services are catching up...
Time to Reset Your Influencer Strategy
Influencer marketing grew rapidly and sort of out of control, and has since turned into Frankenstein’s monster for most brands where they are trying...
Ad Targeting Just Got Easier
IAB Tech Lab is launching a new classification called ‘seller-defined audiences’ or SDA which will put power in publishers’ hands in order to determine...