Author: Duncan
Marketing Disruption with Musk Takeover
Elon Musk has withstood the ‘poison pill’ put out by shareholders and has agreed to a take over $44 billion of Twitter. Musk has...
Taco Bell’s Experiential Drag Shows
Taco Bell has been a top-notch innovator when it comes to experiential campaigns, and they are leading the way yet again. Taco Bell is...
Influencer Podcasts: A Marketing Dream
Podcasts have been one of the fastest-growing advertising platforms in the last couple of years, and that growth has in turn led to reliability....
Where Programmatic Dollars Are Really Going
Machine learning is one of those buzzwords that can mean a wide variety of different things but is a black box to most; equally...
Find the Perfect Influencer With These Brands
Gen Z and millennials are turning to influencers across a variety of platforms to help them find products, but research shows that having a...
Brands are Pushing Video Games, but Media Buyers Still Skeptical
Some of the biggest names are pumping money into trying to elevate video games’ status as a platform so it can hope to compete...
Brands Face Difficult Paths in Navigating Social Issues
Social issues are so interwoven into 21st-century culture, but whether it’s Black History Month, Women’s History Month, AAPI Heritage Month, or Pride Month brands...
Absolut’s Dual Threat Experiential Campaign
While many brands are deciding where to allocate their marketing dollars between the meta-verse and our very real universe, Absolut is moving forward with...
Deep Learning Key to Scaling Business
Marketing firms are under immense stress when it comes to delivering the best possible results on smaller and smaller margins, but fear not, technology...
Amazon is All-in on ‘Free’ TV
The premium adless services dominate the streaming conversation, so most have ignored IMDb TV because Netflix, HBO max, and Prime Video dominates the launches...
Harnessing the Full Power of Influencer Marketing
The influencer space has changed rapidly in the last two years, and the popularity of TikTok and other media has played a crucial role...
Burger King’s Creative Plant-Based Campaign
Quick serve restaurants are racing to provide meat-less menus, but just as important are the campaigns that service them. Burger King is making a...