Author: Pete Valli
MiQ Launches CookielessIQ, Unlocking Actionable Insights for Cookieless Programmatic Activation
MiQ – a global programmatic activation partner – unveiled CookielessIQ, a cookieless readiness assessment designed to help advertisers further optimize their campaigns ahead of...
ANA Offers First Guidelines for Measuring Influencer Marketing
A new set of guidelines introduced today by the ANA helps advertisers overcome a challenge they have faced for several years — measuring influencer...
Brands are Expected to Spend Over 27 Billion on Influencer Advertising in 2022
Influencer marketing may be a relatively new field, but there are indications that its increasing popularity may translate into fortunes for marketers in the...
Walmart Connect Announces First Strategic Agency Partnership with Omnicom
Walmart Connect, a closed-loop omnichannel media business of America’s largest retailer that offers advertisers the opportunity to reach Walmart shoppers across Walmart’s web and...
Samsung Launches its Own Demand-Side Advertising Platform
Samsung Ads today launched Samsung DSP, a self-service platform that connects the company’s linear, CTV, mobile, and desktop advertising inventory to media buyers. The...
Despite Mounting Recession Fears, Esports Brand Partnerships are on the Upswing
Advertisers who had paused their esports advertising in response to the increase in casual gaming are now back in force. Recently, the esports industry...
Sam’s Club Revamps its Ad Network with a Self-Service Platform
As retailers invest more and more in ways for advertisers to reach consumers online, Sam’s Club is the latest to overhaul its ad network....
Videogames Are Now Recognized are a Separate Category at the Grammy Awards
It has been announced that the Grammy Awards, presented by the Recording Academy to recognize outstanding achievement in the music industry, will include a...
Atreda Launches DSP Adstanding for Digital Out Of Home Advertising
To streamline the buying and launching of advertising creative, Atedra, a leading global provider of digital advertising solutions based in Toronto, has announced the...
Why More Advertisers and Publishers are Making the Shift to Private Marketplaces
Private marketplaces (PMPs) are becoming increasingly popular in the fast-paced advertising industry. Compared to open exchanges, PMPs have shown higher rates of programmatic advertising...
Dollar General Expands Advertiser Access to Shopper Data
Dollar General is expanding its retail media network. Dollar General’s DGMN network, originally launched in 2018, provides CPG advertising partners with access to real-time...
Marriott Becomes First Hospitality Brand to Launch a Media Network
Marriott International, which operates more than 30 brands worldwide, including iconic properties such as The Ritz-Carlton, St. Regis, Bulgari Hotels, and others, is launching...