Category: DSP

MiQ – a global programmatic activation partner – unveiled CookielessIQ, a cookieless readiness assessment designed to help advertisers further optimize their campaigns ahead of...

Samsung Ads today launched Samsung DSP, a self-service platform that connects the company’s linear, CTV, mobile, and desktop advertising inventory to media buyers. The...

To streamline the buying and launching of advertising creative, Atedra, a leading global provider of digital advertising solutions based in Toronto, has announced the...

Marriott International, which operates more than 30 brands worldwide, including iconic properties such as The Ritz-Carlton, St. Regis, Bulgari Hotels, and others, is launching...

As part of their efforts to optimize the supply chain and control Google’s influence, two ad-tech vendors, Yahoo and Amobee, have removed Google Open...

In recent years, third-party data collection has become increasingly restricted in the advertising landscape. Due to this, many marketers are wondering whether cookie-free advertising...

A bipartisan group of senators has introduced a bill that, if passed, would require Google to divest its majority of its ad-tech business. A...

The digital media industry is experiencing a reversal of its usual direction. In general, advertisers and publishers consider what matters to them equally important....

Samsung is launching four new channels on their ad-supported streaming service Samsung TV Plus that will center around cooking, cars, home, and holidays. More...

The pandemic marked a turning point as many brands were pivoting to in-app advertising and connected TV. However, DSPs make life difficult in unlocking...

Amazon’s full service DSP was launched in 2018, but how does it stack up to competitors in similar space like The Trade Desk or...