Category: Media Planning & Buying
Brands are Pushing Video Games, but Media Buyers Still Skeptical
Some of the biggest names are pumping money into trying to elevate video games’ status as a platform so it can hope to compete...
IDS Brings in an SEO Director
Integrated Digital Strategies, a prominent digital marking firm, has brought in search engine optimization specialist Carlos J. Rosado to be a director for the...
Dunkin Loses CMO in Tight Turnaround
Rafael Acevedo, Dunkin Donuts Chief Marketing Officer is leaving the company after a mere nine-month stint, according to Ad Age. Acevedo, who was previously...
Baseball’s Strike Could Cost a Billion in Ad Revenue
Sport is a huge portion of global advertising dollars, and one of the ‘Big Four’ might not have a season this year. Due to...
Visa Has a New CMO
Frank Cooper III will be taking over as global CMO at Visa Inc. Cooper is coming to Visa from BlackRock Inc. where he was...
Audio Advertising is Back to the Future
Audio may be one of the oldest American mediums but technology is fundamentally altering the future of it and resting real areas of growth....
Coors is Going Green
Coors is moving to a plastic-free campaign by getting rid of any rings used in packaging where their parent company operates. The brand moving...
Post-pandemic Advertising is Here
It was a quick fad to include pandemic plot lines in the latest serial tv shows or whole movies surrounding the pandemic, but that...
How Brands are Responding to the Russia-Ukraine Conflict
The internet age has made it more important than ever for brands to respond respectfully and compassionately to the world’s social problems, and many...
Gen Z Shoppers are Not Who You Think They Are
Gen Zers have a huge market cap with over $300 billion in spending last year alone, but so many brands fundamentally misunderstand them. Gen...
Here are the Channels to Find Hidden Advertising Value
Brands hurled themselves into the metaverse, NFTs, cryptocurrency and TikTok in 2021, but there were other trends that silently swept up the marketing world....
Did Coinbase’s QR Stunt Pay Off?
Coinbase’s ad this year was a big gamble, and maybe that was because it was simply a bouncing QR code that was a reflection...