Category: Programmatic
Why More Advertisers and Publishers are Making the Shift to Private Marketplaces
Private marketplaces (PMPs) are becoming increasingly popular in the fast-paced advertising industry. Compared to open exchanges, PMPs have shown higher rates of programmatic advertising...
JCDecaux UK Launches Programmatic Digital-Out-of-Home at London’s Heathrow Airport
JCDecaux SA, the world’s largest outdoor advertising company, announced today that its UK subsidiary has added programmatic buying capability to its advertising locations at...
NBCUniversal has a Programmatic Portal for Peacock
Netflix has dropped 200,000 monthly users and its plans to launch ads could be even more detrimental, but many other services are catching up...
Ad Targeting Just Got Easier
IAB Tech Lab is launching a new classification called ‘seller-defined audiences’ or SDA which will put power in publishers’ hands in order to determine...
Where Programmatic Dollars Are Really Going
Machine learning is one of those buzzwords that can mean a wide variety of different things but is a black box to most; equally...
Deep Learning Key to Scaling Business
Marketing firms are under immense stress when it comes to delivering the best possible results on smaller and smaller margins, but fear not, technology...
Digital Marketing Posts Biggest Year Since 2006
The story of the economic K-shaped recovery from the pandemic was driven by a huge surplus in consumer spending, and that has translated to...
MatterKinds Tool Could be a Data Difference Maker
With cross-platform viewership and a range of identification problems at all-time highs, insights, and analytics that can glean specifics about users and KPIs are...
One Small Step for Marketing, One Giant Leap for Programmatic Advertising in Gaming
Gaming has exploded during the pandemic, which has largely been a function of lifestyle changes for many Americans, but efforts in marketing haven’t been...
Walmart’s New DSP is a Signal for the Industry
There has been a barrage of self-service first-party retailer DSPs in the last couple of years with Walmart, Target and Kroger all integrating in...
Programmatic Ad Expansion on Peacock
Brands will now be able to access data from iSpot.TV and mobilize campaigns via OpenAP through an expansion of programmatic access on Peacock by...
Disney is Betting Big on Programmatic
Disney made a splash at their recent Tech & Data showcase in early March by detailing a plan to lean into data, measurement, privacy...