Category: Promotions
Major Marketing Company Drops Operations in Russia
WPP PLC is one of the commanding voices in advertising and they are the latest company to sever any ties with Russia in the...
Union Perception Has Flipped in the US
Union popularity has a roller-coaster history in the United States, and corporations put together a 50+ year campaign to instill a sense of hesitation...
Characters Key in B2B Advertising
Whether its Chester Cheeto or the Geico Gecko, companies already lean on characters in many of their B2C relations but there’s little to none...
How the Super Bowl Changed the Ad Outlook for 2022
It’s rare that so many ads from the Super Bowl share a similar theme. Sure, there are instances like last year where the country...
Red Lobster Turns to a Fast Food Expert for Their New CMO
Red Lobster announced their new chief marketing officer, Patty Trevino. Patty comes with extensive experience in the food industry: previously she was senior VP...
Ford’s Success Marks Arrival of AR Ad Growth
Ford tried to garner a new wave of attention with their mini-truck by seeking those that wouldn’t find themselves in the pick-up market. They...
Hiring Crisis in Advertising
U.S. nonpolitical advertising is growing at its fastest pace in advertising history, and this means companies are trying desperately to expand. However, there is...
GumGum’s New Acquisition Should Get Your Attention
While GumGum’s acquisition of Playground xyz flew under lots of people’s radar it shouldn’t have because it’s a notable trend in advertising. GumGum is...
The Eruption of U.S. Sports Betting Ads
Sports betting is taking over and is appearing on just about any platform: Youtube, TV, podcasts etc. In many ways, the U.S. is lagging...
Livestream Retail has Legs in 2022
Livestream shopping was one of the fastest-growing market segments this year, but the industry is still in its infancy in the U.S. and will...
From Staples Center to the Superbowl Crypto.com Moves Mainstream
Singapore’s Crypto.com campaign to become a household name is gaining momentum as the cryptocurrency platform just purchased its first Superbowl ad among many other...
How are Retailers Responding to Supply Shortages this Holiday Season?
Whether its chip shortage chasing dragging production or new virus strains slowing textile output the supply chain glut is conundrum for many brands. Nevertheless,...